5 reasons print design is still relevant and important.

How important is print design?

(Almost) everyone uses their phone (or laptops) to access information by the minute.

This article is meant for the web - to be consumed online - so why am I writing about this?

In the age of QR codes and digital marketing, it's easy to think that printed materials are no longer necessary. However, printed materials can still be a valuable marketing tool for businesses of all sizes.

Here are 5 reasons why printed materials are still important:

1. They're more accessible

   • Not everyone has a smartphone or knows how to use one. Printed materials can be easily accessed by anyone, regardless of their technological skills.

2. They're more memorable

   • People are more likely to remember information that they see in print than information that they see on a screen.

3. They're more persuasive

   • Studies have shown that people are more likely to be persuaded by information that they see in print than information that they see on a screen.

4. They're more tactile.

   • People can feel and hold printed materials, which can help them to connect with the brand on a more personal level.

5. They're more versatile

   • Printed materials can be used in a variety of ways, such as direct mail, trade shows, event marketing, and much more.

Ready to elevate your print design?
Contact me today and let's start creating.

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Sources

• "The Enduring Relevance of Print in a Digital World" by JDJ Creative

• "The Importance of Print Marketing In Today's Digital Age" by LinkedIn

• "The Power of Print in a Digital Age" by B&B Press

• "The Role of Print in a Digital World: Why Tangible Materials Still Matter" by Visible Digital

• "The Importance Of Print Media In The Digital Age" by Visible Digital